Privacy and cookie policy

This Privacy Policy sets out how we, the Maple Leaf Trust process your personal data.  We take the privacy of your personal data very seriously and all data captured will be used and held in accordance with the requirements of the Data Protection Act 2018.

The Maple Leaf Trust is a charitable organisation that distributes funds in support of projects and activities contributing to the future growth and governance of the data driven marketing sector. It accepts applications from organisations, educational establishments and groups of individuals to help fund projects.

The Maple Leaf Trust is the controller. If you have any requests concerning your personal data or any queries with regard to how we handle your data email info@mapleleaftrust.com or write to us at Maple Leaf Trust, Canada House, Trafalgar Square, London SW1Y 5BJ

Purpose of processing your personal data 

Completing an application form on the website
To progress the application with a view to potential funding
Lawful basis: Contract

Making an enquiry
To answer the enquiry
Lawful basis: Contract

Consenting to information about future activities  including fundraising
To send information about future activities including fundraising
Lawful basis: Consent

 The legal basis on which we rely are:

Consent – For sending information about future activities or answering an enquiry we will use consent when you submit an email address expressly for the reason of making an enquiry or consenting to information about future activities, including fundraising.  There will also be an opt-in tick box if you wish to receive information on future activities including fundraising.  We will always make it clear what your data will be used for and provide a link to our privacy policy. You can change your mind at any time.

Contract – processing of your personal data is necessary for us to administer the relationship between ourselves and our suppliers/members/complainants in connection with the performance of a contract.

Marketing

We conduct basic profiling for our marketing purposes to ensure relevant and targeted communications. This might be in the form of segmentation based on location or stated interests.

We would like to use your personal data to send you details of products or services that we offer that we have identified as likely to be of interest to you.  We will only send you information in line with the preferences you indicated when you provided the personal data.

If at any point you would like to opt-out of receiving communications from us, or would like to change the channels (such as email or post) that we use to contact you, please contact us info@mapleleaftrust.com or write to us at Maple Leaf Trust, Canada House, Trafalgar Square, London SW1Y 5BJ Recipients/categories of recipients

In carrying out our business including our obligations to you, we may use sub-contractors. These will be businesses such as mailing houses, email broadcasters, marketing agencies. We will ensure that they respect your privacy and abide by all data protection laws.

Retention periods

We will keep your personal data in connection with the services for which it was collected for no more than six years unless a good reason for longer retention can be demonstrated.

In terms of personal data we use for marketing, we will keep this data for as long as we are able to market to you and if you withdraw your consent or opt-out of marketing communications, we will keep your contact details only to ensure that we do not contact you again for marketing purposes.

Data subject’s rights

You have rights in respect of your personal data. We will need to confirm your identity before we can consider your request so, if you wish to exercise any of these rights, we will need either a copy of your passport, driving licence or utility bill.

The right to be informed – you have the right to be told about the collection and use of the personal data you provide. This privacy policy sets out the purpose for which we process your personal data, how long we will keep your data, who we will share your data with. If you have any questions on how and why we process your data please contact us at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-be-informed/

Right of access – you have the right to know whether we are processing your personal data, and to a copy of that data. We would need as much information as possible to enable us to locate your data. We will respond to your request within 28 days of receipt of your request. If you want to exercise this right, please contact us at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-of-access/

Right to rectification – you have the right to have any incorrect personal data corrected or completed if it is incomplete. You can make this request verbally or in writing. We will need as much information as possible to enable us to locate your data. We will look at any request and inform you of our decision within 28 days of receiving the request.  If you want to exercise this right, please contact us at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-rectification/

Right to erasure – this right, often referred to as the right to be forgotten allows you to ask us to erase personal data where there is no valid reason for us to keep it. We will look at any request and inform you of our decision within 28 days of receiving the request.  If you want to exercise this right, please contact us at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-erasure/

Right to restrict processing – you have the right to ask us to restrict processing of your data. We will look at any request and inform you of our decision within 28 days of receiving the request.  If you want to exercise this right, please contact us at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-restrict-processing/

Right to object – you have the right to object to our processing of your personal data based on (i) legitimate interests, or for the performance of a task in the public interests/exercise of official authority (including profiling); (ii) direct marketing (including profiling); and (iii) for purposes of scientific/historical research and statistics.

• Legitimate interests/legal task – your objection should be based on your particular situation. We can continue to process the data if we can demonstrate compelling legitimate grounds which override your interests.

• Direct marketing – you have an absolute right to ask us to stop processing for the purposes of direct marketing. We will action your request as soon as possible.

• Scientific/historical research and statistics – your objection should be based on your particular situation. If we are conducting research where the processing is necessary for the performance of a public task, we can refuse to comply with your objection.

If you want to exercise this right, please contact us at the contact details above. If you want to know more about this right, the ICO has more guidance on their website: https://ico.org.uk/for-organisations/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/right-to-object/

Processing based on consent

Where we process your personal data based on your consent you have the right to withdraw that consent at any time without reason. You can opt-out by using the unsubscribe/opt-out in any marketing we send you and you can contact us using the contact details above.

The right to lodge a complaint to the supervisory authority

If you are unhappy with any aspect of our handling of your data you can make a complaint to the Information Commissioner’s Office – https://ico.org.uk/concerns/

Cookies

A cookie is a small piece of information sent by a web server to a web browser, which enables the server to collect information from the browser. Find out more about cookies on http://www.allaboutcookies.org/

Opting Out. You can set your browser not to accept cookies, but this may limit your ability to use our website. 

Cookies we use

• Squarespace

• Google Analytics & Fonts

Third party websites

Our website may contain links to other websites that are outside our control and are not covered by this Privacy Policy.  If you access other sites using the links provided, the operators of these sites may collect information from you that will be used by them in accordance with their privacy policy, which may differ from ours.

Changes to the privacy policy

This privacy policy is regularly reviewed and will be updated when necessary. Policy was last reviewed and updated in January 2023.